Shell

Working on Shell’s campaigns in 2015-2016, I adapted established key visuals to 6-sheets and 48-sheets with meticulous attention to detail, ensuring every asset met Shell’s exceptionally strict brand guidelines. Beyond just creative artwork and retouching, this work required an in-depth understanding of their brand, where even the size and placement of a logo and partner asset had to be pixel-perfect for approval. While only a selection of images is showcased here, the scope was far broader—each piece a careful balance of creativity and compliance in one of the world’s most recognisable brands. Client: © Shell Agency: JWT London (J. Walter Thompson)