Happy Meal x Crayola

A global toy programme distributing nearly 30 million units to restaurants across 54 countries worldwide. The programme is scheduled to launch in France in late 2025, with all other international markets following in early 2026. While collaborating closely with the product team, I designed and developed the creative artwork for all paper-based elements of the toy range. This included, stickers, mini drawing pads, activity books with perforated toys, activity sticker posters featuring glow-in-the-dark and holographic stickers, stencil art toys, rubbing plate toys and packaging. I also managed adaptations and briefed illustrators to create the comprehensive asset library, which I utilised to produce the extensive style guide that was then used for the toy programme. Client: © McDonald's. Partner: © 2026 Crayola, Easton, PA 18044-0431. CRAYOLA and all associated trademarks and logos are owned by Crayola and used under license. Agency: tms (formerly The Marketing Store)