Vype, now known as Vuse (owned by British American Tobacco) and Voke (developed by Kind Consumer); I designed free-standing flavour wheels from concept to final artwork, creating an interactive and visually engaging experience. These large, multi-directional spinning displays allowed customers to explore flavour combinations—taste, feel, and intensity for Vype, and taste and intensity levels for Voke—helping them discover their ideal match in a fun and intuitive way. In addition to the flavour wheels, I contributed to the design of taste cards used at events, which provided a simple yet effective way for customers to compare flavours. These cards were crafted with eight metallic Pantones, giving them a premium finish that elevated the overall brand presentation. Client: © Vype (now known as Vuse), © Voke, © British American Tobacco. Agency: JWT London (J. Walter Thompson)
