Army – CAPITA

As the brand guardian for the Boots campaign (2013), More Than Meets The Eye (2014), and More Than Meets The Eye II (2015) at J. Walter Thompson; I was responsible for ensuring brand consistency and creative execution across a wide range of assets. My role encompassed creative artworking, infographic design and development, out-of-home (OOH) advertising, large-format print, social media assets, banner design, brochures, information leaflets, event banners and flags, application and CRM collateral, as well as retouching, organisation, and brand asset management. A key highlight of the More Than Meets The Eye campaign was the innovative Oculus Rift roadshow, which travelled across the country to give people an immersive experience of life in the Army Reserve. Created by J. Walter Thompson in collaboration with Visualise, the campaign also included a high-impact TV advert featuring slow-motion footage of soldiers, accompanied by a backing track from beatboxer Faith SFX. This multi-channel approach successfully engaged audiences and encouraged recruitment into the Army Reserve. Client: © Army, Capita Agency: JWT London (J. Walter Thompson)

Army Officer recruitment guide booklet (cover)

Army Officer recruitment guide booklet (cover)

Army Officer recruitment guide booklet (inside pages)

Army Officer recruitment guide booklet (inside pages)

Army Officer recruitment guide booklet (inside pages)

Army Officer recruitment guide booklet (inside pages)

Army Officer recruitment guide booklet (inside pages)

Army Officer recruitment guide booklet (inside pages)

Army Reserve recruitment 6 sheet

Army Reserve recruitment 6 sheet

Army Reserve recruitment 6 sheet

Army Reserve recruitment 6 sheet

Army Reserve recruitment 6 sheet – "Boots" campaign

Army Reserve recruitment 6 sheet – "Boots" campaign

Army roles recruitment information leaflets

Army roles recruitment information leaflets

Army roles recruitment information leaflets

Army roles recruitment information leaflets

Army Recruitment days information booklets (A6)

Army Recruitment days information booklets (A6)

Army Recruitment days information booklets (A6)

Army Recruitment days information booklets (A6)

Army Reserve recruitment flyers

Army Reserve recruitment flyers

Army Recruitment trailers – outside skins

Army Recruitment trailers – outside skins

Army Recruitment trailers – outside skins

Army Recruitment trailers – outside skins

Army Recruitment trailers – outside skins

Army Recruitment trailers – outside skins

Army Recruitment trailers – inside panels (1)

Army Recruitment trailers – inside panels (1)

Army Recruitment trailers – inside panels (2)

Army Recruitment trailers – inside panels (2)

Army Recruitment trailers – inside panels (3)

Army Recruitment trailers – inside panels (3)

Army RArmy Recruitment trailers – inside panels (4)ecruitment trailers – inside panels (1)

Army RArmy Recruitment trailers – inside panels (4)ecruitment trailers – inside panels (1)

Army Recruitment trailers – inside panels (5)

Army Recruitment trailers – inside panels (5)

Army Recruitment trailers – inside panels (6)

Army Recruitment trailers – inside panels (6)

Army Recruitment trailers – inside panels (7)

Army Recruitment trailers – inside panels (7)

Army Recruitment trailers – inside panels (8)

Army Recruitment trailers – inside panels (8)

Army Recruitment trailers – inside panels (9)

Army Recruitment trailers – inside panels (9)

"Boots" campaign – concertina information take- away

"Boots" campaign – concertina information take- away

"Boots" campaign – Bus sides

"Boots" campaign – Bus sides

"More Than Meets The Eye" campaign – 6 sheet

"More Than Meets The Eye" campaign – 6 sheet

"More Than Meets The Eye" campaign – 6 sheet artwork

"More Than Meets The Eye" campaign – 6 sheet artwork

Army recruitment CRM forms

Army recruitment CRM forms

Army recruitment CRM forms

Army recruitment CRM forms

Army recruitment CRM forms

Army recruitment CRM forms

Army recruitment CRM forms

Army recruitment CRM forms

Army More Than Meets The Eye - British Armed Forces.
January 20, 2015 JWT London for Army.
Backing track by beatboxer Faith SFX

Army Officer recruitment guide booklet

Regular Army recruitment guide booklet

Army Reserve solider recruitment guide booklet

Army – Promotional dog tags

Army – Promotional dog tags

Army – website carousel images

Army – website carousel images

Army – recruitment events boot polish

Army – recruitment events boot polish

Army – recruitment events boot polish

Army – recruitment events boot polish

Army – recruitment events infographics

Army – recruitment events infographics

You may also like

Happy Meal x A Minecraft Movie

McDonald's Monopoly

A Little Bit of Everything

Happy Meal x Crayola

↑Back to Top