McDonald's Monopoly

The McDonald's Monopoly 2017 "Win Win" promotion ran from 22 March to 2 May, giving customers six weeks of opportunities to win prizes with every qualifying purchase. The campaign featured an extensive prize pool, including £100,000 cash, Mini Coopers, holidays, PlayStations, and millions of instant food wins. Over 45 million food and drink prizes were distributed throughout the promotion. This was one of my first major projects at TMS, where I contributed across multiple aspects of the campaign, supporting senior designers in adapting the key visual and designs across various formats. I also designed the life-sized Monopoly game board for the launch event, which was so well received that it was re-used in subsequent years. Win Win was a hugely successful campaign, generating excitement among customers with its impressive prize pool and widespread participation, making it the memorable highlight of the McDonald's promotional calendar. Client: © McDonald's. Agency: tms (formerly The Marketing Store)